India’s jewelry market is nearly $100 billion, yet less than 10% of sales happen online. Shoppers browse heavily online but still buy in-store.

DYLA is an AI-native jewelry marketplace app for India: we are reimagining the online shopping experience to be modern, seamless, and deeply personal for everyone. But this isn’t just about buying jewelry online. If you simply see it as vanity or adornment, you may miss the bigger picture. We are building the next-gen of online fashion — starting with jewelry, one vertical at a time. And at its core, we are designing new ways for people to shop online: not only visual, but also visceral. 

As AI transforms every industry, we are seizing this renaissance moment to rebuild fashion from the ground up — into something more intuitive, more immersive, more human, more you.