India’s jewelry market is nearly $100 billion, yet less than 10% of sales happen online. Shoppers browse heavily online but still buy in-store.

DYLA is an AI-native jewelry marketplace app for India: we are reimagining the online shopping experience to be modern, seamless, and deeply personal for everyone. But this isn’t just about buying jewelry online. We are building the next-gen of online fashion — starting with jewelry, one vertical at a time. And at its core, we are designing new ways for people to shop online: not only visual, but also visceral. 

As AI transforms every industry, we are seizing this renaissance moment to rebuild fashion from the ground up — into something more intuitive, more immersive, more human, more you.