DYLA Privacy Policy

Effective Date: July 3, 2025
Last updated: July 3, 2025

Welcome to DYLA (“we,” “us,” or “our”). DYLA is an AI-powered jewelry try-on app operated by Thuli Studios Pvt Ltd. This Privacy Policy explains how we collect, use, share, and protect your information when you use our mobile applications and services (“Services”).

1. Information We Collect

1.1 Information You Provide

  • Account & Profile Data: Name, email address, password (if you register).

  • Selfies & Photos: Images you upload or capture via camera to generate a face twin.

  • Communications: Any feedback or messages you send us (e.g. support requests).

1.2 Information We Automatically Collect

  • Usage Data: Which features you use, app crashes, performance logs.

  • Device & Technical Data: Device model, operating system version, unique device identifiers, IP address.

1.3 Cookies & Tracking

  • We use cookies and similar technologies (e.g. mobile SDKs) to remember your preferences, improve performance, and analyze trends.

2. How We Use Your Information

We process your data to:

  1. Provide and Improve the Services

    • Generate your AI face twin and let you virtually try on jewelry.

    • Personalize recommendations based on your preferences.

    • Fix bugs, monitor performance, and optimize user experience.

  2. Communicate with You

    • Send account-related updates, newsletters, or security alerts (you can opt out of marketing emails).

  3. Secure Our Services

    • Detect and prevent fraud or abuse.

    • Maintain data integrity and protect against unauthorized access.

3. How We Share Your Information

We do not sell your personal data. We may share information with:

  • Service Providers & Sub-processors: Cloud hosting (e.g. Google Cloud Run), AI/ML providers, analytics tools, email delivery services—all under strict confidentiality agreements.

  • Legal Authorities: If required by law or to protect our rights.

  • Affiliates & Successors: If DYLA is acquired or merges, data may be transferred to the new entity under this policy.

4. Data Retention & Deletion

  • Selfies & Face Models: Stored securely for up to 30 days, then automatically deleted, unless you request earlier removal.

  • Account Data: Retained until you delete your account or as required by law.

To request deletion of your data at any time, email privacy@dyla.app or use the in-app “Delete Account” feature.

5. Your Rights & Choices

  • Access & Correction: You can view or update your profile and preferences in-app.

  • Withdraw Consent: You may stop using camera features or delete your account.

  • Opt-Out of Marketing: Unsubscribe via links in our emails or contact us.

  • Data Portability & Deletion: Contact privacy@dyla.app to obtain a copy of your data or ask for complete erasure.

6. Security

We implement industry-standard safeguards, including encryption in transit (HTTPS/TLS) and at rest, access controls, and regular security audits. However, no system is 100% secure—please exercise caution when sharing sensitive information.

7. Third-Party Links & Services

Our Services may contain links to third-party websites or integrations (e.g. social login). We are not responsible for their privacy practices—please review their policies separately.

8. Children’s Privacy

DYLA is not intended for children under 13. We do not knowingly collect personal information from anyone under 13. If you believe we have accidentally done so, please contact us and we will promptly delete it.

9. Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. We’ll post the new effective date at the top and, where appropriate, notify you in-app or by email

10. Contact Us

If you have any questions or requests about this Privacy Policy or your data, please reach out: Email: hello@thuli.studio 

Thank you for trusting DYLA with your data. We’re committed to keeping it safe and transparent.